Search engine optimization is the process of improving your website’s ranking on a search engine result page SERP so that it ranks high when people search for keywords related to your product or service, this is the ultimate goal of all digital marketers.
There are many aspects to SEO, but local SEO is one of the most important, in fact, it is one of the first SEO services you should look into when you’re getting started with SEO.
The reason why local SEO is so important is that it can help your small business get more customers from your neighborhood, if people are having trouble finding you, they are less likely to give you a chance.
Tips for Improving Your Local SEO
Here are a few tips that will help you improve your local SEO:
Update your website – Make sure that the information on your local seo services website is up-to-date and accurate, this includes your business name, address, and phone number and if you have images, make sure they are at least 300 pixels wide by 475 pixels tall.
Optimize your website for mobile – If most people are visiting your website via a desktop computer, you will likely rank lower in the search results for local keywords also make sure that your website looks and functions best when viewed on a desktop computer.
Optimize for location-based searches – Many people search for businesses that are located in particular neighborhoods, wherein this could be because the user is close by or because the user is looking for a specific type of business that is only found in that area.
Examples of Local SEO
Here are some real-life examples of how local SEO can benefit your business:
Increased sales – Your plumbing business just moved to the neighborhood and you’ve been struggling to get new customers then all of a sudden, you have someone knocking at your door. The reason why? Your plumbing business is the only local business in this neighborhood and people are searching for plumbers around here.
Increased traffic – You own a pet supply store and your sales have been down since you opened. Admittedly, the location doesn’t give you the exposure you want, but you’re sitting on a goldmine and there are people who are looking for a pet in their neighborhood and they are going to find you on search engines.
Increased leads – You’ve been marketing your B2B product services to small businesses and you’ve been struggling to get leads. Now, all of a sudden, people are searching for B2B product specialists around here, this is prime real estate for your business, and leads are going to come looking for you.
In this day and age, competition is stiff everywhere, if you want to succeed, you need to have a solid digital marketing strategy, moreover, if you want your small business to flourish, you need to do everything you can to make it easy for customers to find you.
That’s where local SEO comes in, this article will explore what local SEO is, examples of local SEO, tips for improving your local SEO, and examples of local SEO services.